Your website is an integral part of your business. At the time you probably thought wow this is state of the art, looks amazing, however very quickly as technology changes your website might not be as current as you think. Is it time for a website upgrade or redesign?
Your site is not responsive (mobile friendly)
Is your site actually usable on a small screen? Is text readable? Do the forms work? If you can't answer yes, it's time to take action.
Did you know that Google is moving to a mobile first index. This means if your site isn't mobile friendly, you are going to be penalised in your rankings.
Your content is old
When your business changes, your website needs to reflect that. Users can tell when your site isn’t current, and it will influence their impression of your company.
For example, it’s great that your business is “getting ready” to open a new location, except that you opened it three years ago. If the content on your site has not grown with your business, it reflects poorly.
Keep your users informed by updating your content frequently. Not only is current content good for customer perceptions, but it keeps search engines happy as well. Google helps determine rankings by checking for new, relevant, and fresh content on sites.
No social media links
Social media accounts are a great way to market your business. If you already are using Facebook, Twitter, and Google Plus to connect with your customers, you’re on the right track.
But a good web marketing strategy means integrating all of your online content. Make it easy for users to find your social media by linking to it on your main site.
Graphics are old and outdated
It’s impossible to keep up with every cool graphic trend in web design. If you tried, your site would never be finished. Avoid trend hopping with a strong design that can stand the test of time, but meets the needs and expectations of your website visitors.
Trends come and go, but there are some styles that are pretty much gone for good – splash pages (that say “enter here”), flash animation, anything that blinks on and off. Just as old content will be off-putting to many users, so will annoying, outdated graphics.
Search engines aren't finding you
Just as graphics need to be refreshed, so does the optimization of your site. Maybe your site used to rank well and doesn’t anymore due to Google’s algorithm changes.
SEO is a constantly ongoing and evolving process. Sometimes an existing site can be better optimized with a refresh or update, but sometimes it’s best to create a fresh website design.
If you're interested in how we can help you improve your business, contact us today! We look forward to working with you in 2019!