Your website is the heart of your online presence. You need to invest in a website so you can attract more leads and keep the user engaged. If you don't have experience designing a website, have no fear, RadiusMedia is here, we can design a professional website guarantee to make your stand out from the competition.
In this post we'll discuss seven questions we would ask you before designing your website.
Let's get started!
1. What does your business do?
To create the best website for your business, we need to fully understand your business. We can't do that if we don't what works for you or know much about your company. So we want to take the time to get to know your business.
We would ask questions about the history of your business, the products or services you offer, your employees, competitors, and more. All these questions will help us out in getting a better understanding of your business, how you operate, and your company values.
Once we know your business, we can start to shape a site that reflects your business best.
2. Do you have a website?
It may seem like a silly question, but we ask if you already have a website built. This is a critical piece of the process for two reasons.
The first reason is that we need to know how much work to put into your site. If you don't have a website, we will need to put in more time and effort to build one for you. If you have an established site, we could modify it.
It is important to know if you already have a website, because if you do, we can ask you about your site. What are you likes and dislikes about your site, what you wish was on your site, and how your website drives.
3. What is your site's goal?
What do you want to achieve with your website. It is important that you know what you want to achieve with your site, too.
There are numerous goals you can focus on with your website. You can aim to earn more leads and revenue, increase brand awareness, capture emails or social followers, or get more phone calls to your business. It is important that you establish a goal for your website.
4. Who is your target audience?
Your target audience plays an important role in how it will shape all aspects of your website. You want to appeal to your customers and get them interested in your business. Your website's design is no different.
To design an effective website that drives results, you must know who is your target audience. Your audience's behaviour will impact how you structure your site.
5. How is your company unique?
Is there something that sets your business aside from the competition. It may be something small, but there are things that make your business unique compared to your competition.
You want to stand out from the competition. Your unique features of your business will help you do that.
6. Who are your competitors?
We want to create a website that will help you stand out from the competition. So you will need to think of a short list of competitors that directly impact your business. This will give us an idea of how your competitors sites look and how we can produce a site that is better.
7. What features do you want on your site?
So what features do you want to include on your site. It is important that your incorporate features that will help achieve your site goals.
You'll need to think about how you want your site to look. There are numerous features you can add to engage your audience and keep them interested in your site.
Some popular features include email sign-up bars, social media icons, videos, or colour choices. These are features that have impact on your audience.
You want to be sure that you are incorporating features that help you achieve your site's goal. For example want to capture more leads, you'll want to incorporate an email sign-up bar or landing page with an offer.
Are there any other important questions a web design company should ask? Share them in the comments below!